4 Crucial Things To Remember When Starting Your Business Venture (Warning: Butt Kicking Included)
It's easy to get so caught up in dreaming and scheming up your business idea, that it's a good few months before the work starts coming in, before which time you've spent all your savings, and feel ready to give up on the whole idea altogether. But if you bare these 4 simple yet powerful steps in mind when you kick-start your business, you're going to save yourself a whole lot of time and energy (oh, and meet clients + make money faster too) - so yep, kind of important!
1. Don’t get so caught up in the planning, that you forget to do the work
I’ve seen this with lots of brand new business owners - it’s all exciting, and you want it to look the best, and to look totally legitimate and professional (because you are SO not feeling it right now) so you put tons of time, energy and effort into coming up with the show-stopping name for your business, and logo too.
Now, don’t get me wrong, it’s important to feel great about the name you choose for your business, you’re likely going to be talking about it A LOT from now on, but it doesn’t need to come a higher priority than the important bit: attracting clients and making an income from your work. (After all, that’s a big part of why you’re in business, right? To make a living from what you love. So you gotta do the make a living bit just as much as the what you love part.)
2. Give yourself room to evolve
My website domain and the name of my business for example started off as Sophie French Creative - now, whilst not very ‘creative’ (as a friend kindly pointed out), it leaves room for my business to evolve. If I’d have spent lots of time and energy and money on getting the exact awesome name for my business when I was just starting out 2 years ago (and didn’t actually know what an earth I was doing or how this was going to go) I know I’d have changed my mind a million times by now.
This also goes for the products / services you offer. Whilst yes, it’s important to get clear on what you’re providing, the only way to truly figure out what you like and what you don’t like doing, what works and what doesn’t, where your strengths lie and where they don’t, by, you guessed it - doing it. Running a business is the biggest learning curve, and learning on the go is the fastest way to figure out what works for you.
3. Don’t mistake dabbling for doing
When you’re sketching your logo, and playing around with names for your brand, it feels like you’re doing something productive, doesn’t it? It feels like you’re making whopping progress, and that you’ve really got the business thing in the bag. But think carefully about what’s actually happening: are you using this ‘productivity’ as an excuse to not get the real work done? Could this ‘productivity’ actually be recognised as procrastination? Would this ‘productivity' be more aptly labelled as ‘busy work’ (work that feels like you’re being productive, but doesn’t actually move you forward) rather than work that’s going to bring you your clients and income?
Now, you might argue that your logo and branding are at the top of your list of priorities when starting out, but, have you ever hired someone based on their logo or the name of their business? Would that really be the deciding factor on whether you want to work with someone, or buy from someone? Nope.
We’re fickle, us humans. If you’ve got something we want, we don’t care how it gets to us, we only care that it does get to us.
Just F*cking Do It has to be my advice here. No more thinking about it, talking about it, planning it, doodling a logo for it, throwing names around, dabbling with ideas - get out there and tell someone about your business venture, start spreading the word about what you’re up to, share it on social media even if it’s just with friends and family right now, have conversations, spark interest and intrigue, and most importantly tell people what you do. This is what’s going to get the ball rolling, this is what’s going to attract the encouragement that will fuel you and the momentum building in your business when you start out first and foremost. A fancy logo and creative name will not.
(BRB - just getting bludgeoned to death by my branding expert friends…)
‘You don’t have to be great to start, but you have to start to be great.’ - Zig Ziglar
There are SO many things that are important in business, and yes, getting a name and a logo are on the list - but check your priorities first.
What’s really going to attract clients and customers? Letting them know you exist.
Case in point: I’ve been working with a client to get her website copy aligned with who she is, what she does, how she works, and why she’s the woman for the job. But the way she got a new client to SEE that website in the first place? She met them in the sauna at the gym! Whilst our online strategy is super crucial, real-life human conversations still work wonders.
Make your priority to get out there and tell people about what you do - their positive reaction and requests to work with you will motivate you to do the things that really matter.