Social Media, Sorted!

Oh the minefield that is social media. Where to be, what to do, how to be everywhere all of the time?! It can be a crazy place. 

I know it can be overwhelming and feel like you’re doing all of the things with no results, so below are some of my fizz-popping tips for crafting an awesome social media presence, and connecting with your dreamy clients as a result. Oh, and having FUN, too!  

1. Decide on a platform you’re going to share you and your work on first and foremost. 

We live in a world of social media overload, and it can often feel like you have to be on every single platform at every single time. You don’t. (Wohoo!) Work out the social media platform/s you want to be using, thinking about where your customers are mainly hanging out AND what you enjoy, and then put your focus and attention on to that platform only. Get really great and make an impact on that platform first, rather than spreading yourself thin by trying to be everywhere. Then you can begin to try other things once you become an old hat at the first platform. 

2. Make an action plan. 

If you rely on your head to be bursting with sparkling information to create social media posts spontaneously and creatively each day, you’re going to be sorely disappointed. Creating an action plan for your social media content allows you to be really strategic about what you post, which enhances your chances of making sales. 

So, it’s time to make an action plan. The best way to do this is to first brainstorm all the things you want to be sharing with your audience. If you’re not sure and want some help getting started, try out these headers and begin brainstorming what you could share under each one. 

Your values: what do you believe in, what’s your why behind your business, why do you do what you do, what bigger mission are you a part of, what sets your heart alight, what cause would you get arrested for? 

Your adventures: people buy from people, and we all love knowing what happens outside of a business, as well as in it - so share what you’re up to, what adventures you’ve taken, places you’d recommend and trips you’ve enjoyed. You don’t have to get as personal as sharing your lunch pics (unless you’re a food blogger, obvs) but gorgeous images of lovely places is a great way to engage your audience. 

Top tips: Brainstorm allllll the things you know and that you could share with your audience. They might be directly linked to your industry, or they could be closely related. For example, if you’re a personal branding photographer for women in business, you could share tips about how to feel confident in front of the camera, how to make your brand look picture perfect, top tips on how to pose for photos, or take the best selfies, or even confidence meditations you’ve listened to. You have hundreds of tips up there in that creative brain of yours, so take some time to write out what you know. And remember: just because it’s second nature to you, doesn’t mean it is to others! Get right down to even the simplest things, because you WILL be helping people!! 

Promote Yourself - don’t forget to actually tell people what you do and how they can work with you too! We can all be guilty sometimes of being these content machines and sharing all kinds of wonderful stuff, and that is a huuuuge part of building a great online presence of course - but sadly, I don’t know about you, my mortgage lenders don’t let me pay my mortgage via how much inspiration I’ve put out that week. You also have to be letting people know what you have available and how they can get in touch with you! 

I know it can feel icky to do that sometimes, and it can seem like you’re sharing it too much, so a great rule to follow to make sure you’re getting a good balance is the VIP rule: 

V - value (i.e. tips, your values, interesting content)
I - insight and inspiration (i.e. quotes, words of wisdom, stories and adventures)
P - promotion & proposals (i.e. here’s what services / products I have, here’s how we can work together!)

The platform I use to plan my Instagram content is which allows you to plan in your captions and images, and also preview it to make sure it looks great! I then repurpose this content for use on Facebook and LinkedIn (because I got good at Instagram first and that’s where my clients hang out the most!) 

Tell stories, make people laugh, share from your heart and write as if you were having a conversation with someone else. 

Social media is also a great mini-blogging platform, so you can always share snippets from blog posts you write or videos you create, too! 

If you still need some ideas for what in the world to post, you can download my totally free 50 Ideas For Your Social Media Content HERE.

Action Steps: begin by just planning one week in advance of your content, that can be as little or as often as you like, but just get into the swing of planning it! 

Sophie FrenchComment