The Game-Changing Income Strategy
So the past two days we got specific on your figure. You got clear on your needs AND your desires.
Now it’s time to work back from that.
So, what’s the easiest way to make your desired figure for your dream life in the next 3 months?
How many products / services do you need to sell in order to meet that?
And do you need to make adjustments to your prices in order to do so?
Let’s say you want to make £5000 per month for example.
The easiest way to do that would be to sell one £5000 package, right?
But perhaps you’re not there yet, in which case:
2 x £2,500 packages
3 x £1666 packages
4 x £1250 packages
5 x £1000 packages
6 x £833 packages
You get the picture.
Take your specific desired number, and break it down in relation to your current prices. Perhaps with the prices you’re charging right now you might have to sell 10, 15, 20 a month, in which case, you’re going to be well and truly pooped!
Where can you make some adjustments to your pricing to meet your desired income goal in the easiest way? Where can you upgrade your package and pricing so you can focus your time and energy there and on your customer instead of spreading yourself thin between lots?
I know that you might be thinking - but that’s a big jump of my prices, or, I don’t know what else to add to justify that price. But here’s the thing: premium pricing = premium experience for your customer. What can you do to give them an experience they’ll never forget?
Take this little insight from my recent trip to Bali, for example…
“Someone had reserved the table down by the river, with 100 candles, which includes a 6-course menu, and is usually £400, but they have had to cancel. We can give it to you for £50 each.” The smiley Balinese man said to us as we rocked up at the most beautiful candlelit hotel, by a buggy through the trees.
It felt simply magical. And, it was my birthday. And £50 for 6 courses in this beautiful breathtaking restaurant was really reasonable, particularly in comparison to the UK. So we were all in.
And wow was it worth it. The staff were so delightful and attentive, checking on us approx. every 4 minutes to ask if we needed or wanted anything else. They immersed in conversation and told us all about the town. They served everything with the perfect amount of time between each course, the food was absolutely delicious, the chef came out to greet us and chat to us, AND they even rounded up the wait staff to sing me happy birthday and bring me a birthday cake.
We were absolutely blown away by the whole experience and will be recommending it to the entire world.
And that’s what we paid for: the entire experience. Every stunning, mouth-watering, romantically charged inch of it.
Compare this with the following day. We wandered down the main strip in Ubud to come across a little hidden restaurant down an alley, draped with multicoloured sheets and a few lanterns. It had soft Balinese music playing and looked authentic, and you sat on a cushion on the floor to eat.
We wandered in and had to look around for someone to serve us. The food came when it came, it was nice, y’know, there was no interaction with the staff, and it didn’t look the cleanest. It cost £5 for the entire meal and drinks for two, but I don’t actually even remember the name of the place.
Sure, we were open-mouthed at the price because it is so much less than what we’re used to paying back home. But that’s the only thing that was notable about it compared to anywhere else. And of course, at those prices, why wouldn’t it be? When you’re charging low prices, you don’t have the capacity, energy, resources or money to afford those added experience-making extras.
Cheap and cheerful might be fine for in the moment on-the-go snap you up for a good deal kind of customer. But I’m going to bet my bottom Indonesian Rupiah they’re not the kind of customers you have on your vision board.
Premium prices and premium experience however = invested and over-the-moon customers who rave about you and what you do to the world, forever.
So really, it’s in your best interest to up-level your prices and upgrade your experience, and use those all important everything-thought-of finishing touches to give your customer the kind of service they’ll never forget.
Because while humans love to get a bargain, they also love to invest in a higher level - but it all depends on the value they receive.
Action Step: Brainstorm on what gorgeous upgrades you could add to your current client experience. How could you delight your customer so they rave about you? What can you do to make your business unforgettable?
NOTE: I talk about money a lot, and sure that’s because, a) bills to pay, b) dream life costs some money, c) business = profit. I do want to stress that this isn’t about doing anything just to make money. Never, ever ever.
If there’s a client that makes you feel like crap, don’t work with them. If work is coming your way that will help you to meet your income goal but will sound the alarm on your stress-ometer - don’t do it. I know it’s tempting, but you’re not doing yourself or your clients any favours if you’re feeling resentful.
This whole series, and my life’s work, is about doing work you love, crafting a lifestyle that suits you, and earning the money to support this.
It has to feel good. It has to feel good. It has to feel good.